All Use Cases
Customer Support

Customer Satisfaction (CSAT)

Add a video response option after the rating. Customers who rate low explain why on camera — AI detects frustration patterns.

10x more context than NPS alone

Video explanation after rating reveals the "why" behind the number

Video FormsVideo Forms
AI Analysis
Try It Free

14-day trial · No credit card

Sound familiar?

Your NPS is 42. Is that good? Bad? You have no idea what's behind the number.
Conditional logic: NPS < 7 → "why?" video; NPS 9+ → testimonial
Zapier auto-triggers after support ticket resolved
AI sentiment analysis by agent, team, issue type
Same form creates both complaints AND testimonials

Step-by-Step Guide

How does it work?
A detailed guide.

01
DesignVideo FormsVideo Forms

Add video follow-up to CSAT

Create a form that starts with a standard NPS/CSAT rating, then uses conditional logic: score 1-6 triggers "Tell us what went wrong (video)", score 9-10 triggers "What do you love most? (video testimonial)".

Pro Tip

Use conditional logic so happy customers become testimonial sources and unhappy customers get heard — same form, different paths.

02
AutomateIntegrations

Trigger after support resolution

When a support ticket is marked "resolved" in your helpdesk, Zapier automatically sends the CSAT video form. Customer provides a rating + video explanation while the experience is fresh.

Webhook Payload
200 OK
AL
Anna L.
Premium Plan
Bug Report
{
"customer": "Anna L.",
"plan": "Premium Plan",
"type": "Bug Report",
"priority": "high",
"csat": 4.2,
}
Sends to
Zendesk
Intercom
Slack
Zapier
03
InsightsAI Analysis

AI reveals what numbers can't

AI transcribes video responses and runs sentiment analysis. "Customers who gave 5/10 consistently mention slow response times" — now you know exactly what to fix. Track sentiment by agent, team, or issue type.

AI Analysis
Complete
AL
Anna L.
35% Positive
0:47
Positive35%
Neutral25%
Negative40%
slow responsebilling issuefeature missinggreat supportworkaround

Connect with your existing tools

Automatically route responses to your CRM, project management, and communication tools.

Zapier5,000+ app automations
WebhookHTTP event notifications
MakeVisual workflow builder
EmailAuto-notify on submission
APIRESTful API access

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