Introducing Recram Showcase
Turn the video reviews you already collected into a testimonial wall.
If you’ve been collecting video responses through Recram — product reviews, customer feedback, NPS replies, candidate intros — you’re sitting on the most powerful social proof your competitors don’t have.
The problem? It lives in your dashboard. Nobody on your homepage will ever see it.
Showcase turns those clips into a branded testimonial wall — the kind you’d hire a videographer and a front-end developer to build. Without either.
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TL;DR
- What: A publishable video testimonial wall, built from videos already in your Recram account.
- For whom: SaaS, e-commerce, agencies, DTC, recruiting — anyone with customer or candidate videos.
- How long: 2 minutes from zero to live. No developer.
- AI inside: Auto captions (STT in 30+ languages), cover frame picker, title/role/category/company filler, segment-trim suggestions, sentiment analysis.
- Where it lives: Embed on your site with one snippet, or share the standalone
wall.recram.comlink. - Cost: Included in every Recram plan during beta. Beta limits below.
Why we built it
Video reviews convert. We knew that. So did you. That’s why you’ve been collecting them.
But “collected” isn’t “used.” A 90-second customer story sitting in a response detail page does nothing. The same story, trimmed to its 12-second money quote, with auto-captions, on your pricing page — that’s a different number.
The work to get from one to the other used to be:
- Download the raw video
- Open Premiere / DaVinci
- Trim it. Add captions manually. Export.
- Upload it to your CMS
- Build the wall UI (cards, layout, hover-to-play, mobile-responsive, accessible)
- Add analytics
Six steps, three tools, a developer, a videographer, and a week.
Showcase compresses that to one screen and two minutes. Everything below is what’s inside it.
What’s in the box
🎲 One-click pull from your existing responses
Browse every video answer you’ve ever received. Add the strongest to your wall in seconds — no re-uploading, no re-recording.
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We surface responses by form, by date, by completion status. You can search transcripts. The clip data already on R2 — that’s what powers the wall, so there’s no double-storage cost.
💬 Auto captions in 30+ languages (STT)
Every clip gets word-perfect subtitles automatically. Edit any line, regenerate when needed. 85% of social viewers watch without sound — captions decide whether they watch at all.
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Powered by the same Gemini STT pipeline that runs in form responses. Speaker-segmented, timestamp-accurate, edit-friendly. Regenerate any clip without re-pulling the source.
🎨 AI-picked cover frame
Recram scans the clip and picks the most expressive frame as your poster — or you can override with one click. Smiling faces, not blurry first frames.
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Looks for face confidence, eye-open detection, and shot composition. If you don’t love the pick, drag the playhead to any frame and “Use this frame” — done.
✨ AI fills the editorial details
From the transcript, one click generates: title, subtitle, author role, category, company. No more retyping 30 fields for 30 clips.
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Surfaced as a single “AI Fill” button at the top of the editorial panel. Disabled when no transcript exists — clear hint to generate captions first, so the AI has source material.
✂ Trim to the moment that lands
Drag the in/out points to cut a 90-second clip down to the 12-second money quote. AI can even suggest the strongest segment based on the transcript.
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The wall’s compiled MP4 honors your trim — no need to re-edit the source. Change your mind tomorrow; new trim re-compiles in seconds and updates everywhere the wall is embedded.
🧬 2 layouts × 4 aspect ratios
Grid wall, horizontal carousel, vertical slide-through (TikTok-style). Choose 9:16 portrait, 1:1 square, 4:3 classic or 16:9 wide. Switch live without re-publishing.
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- Grid — best for “wall of love” sections, 6-12 clips at once
- Carousel — best for landing pages with limited vertical space
🎯 Pixel-level branding
Primary & accent colors, Google Fonts of your choice, your logo with link, custom border radius, hover-to-play, autoplay, loop, “Powered by Recram” toggle. The wall feels native to your site, not embedded.
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- 27 curated Google Fonts (no rando font loading from random CDNs)
- Custom hex for primary & accent
- Logo with link (CTA tracked)
- Hover-to-play toggle for grid layouts
- Autoplay + loop for carousel
- Showcase-level header — title + description, alignment, scale
🔗 Embed once, update anywhere
Paste one < script > snippet on any page. Edit a clip in the dashboard tomorrow — it updates on every site you embedded it. Or share the standalone wall.recram.com/[your-slug] link in proposals and emails.
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- WordPress, Shopify, Webflow, Framer, Next.js, plain HTML — anywhere
< script>runs - Auto-resize iframe via postMessage
- SEO-friendly fallback link inside
- No iframe header bar, no double scrollbars
📈 See which clips actually sell
Views, plays, completion rate, total watch time — per wall, per clip, per day. AI sentiment chips flag your most positive videos so you push them to the top.
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- Wall-level: views, unique views, video plays, completions, avg watch time
- Clip-level: same metrics + position-aware ranking
- Daily trend chart (last 7/30/90 days)
- CTA click tracking on logo link
- Heartbeat-based watch time (10 sec increments, beacon-safe on tab close)
Made for
| Industry | Where it goes | What changes |
|---|---|---|
| SaaS & e-commerce | A wall of 6 reviews above the pricing block | Visitors stay 2× longer, convert with confidence |
| Service businesses & agencies | A vertical slideshow of client wins, link in proposals | Cold leads warm up before the first call |
| DTC & marketplaces | Per-product unboxing & review walls | Authentic UGC where buyers hesitate, not stock photos |
| Recruiting & HR | Employee stories on careers page | Candidates self-select before the first interview |
| Education & coaching | Student success stories on course pages | Removes the “will this work for me?” doubt |
| Real estate & local services | Resident or client video reviews | High-trust local proof at the moment of decision |
2 minutes from zero to live
- Open Showcase → “New wall” — Name it. Pick a layout and aspect ratio.
- Add your best video answers — Browse responses by form. Tick the ones to feature.
- Let AI handle captions, covers and titles — Or edit anything you don’t love. Trim with the slider.
- Publish — Copy the embed snippet. Paste on any page. Or share the standalone
wall.recram.comlink.
That’s it. Update any clip’s trim, caption, title, or order in the editor — the embed and the public link update automatically.
Pricing during beta
| Plan | Showcases | Views / month | Clips per wall |
|---|---|---|---|
| Trial | 1 | 100 | 5 |
| Starter | 5 | 5,000 | 20 |
| Professional | 50 | 50,000 | 50 |
Beta = no new fees. Showcase is included in your current plan.
When a wall exceeds its monthly view quota, the thumbnails still render but playback is gracefully paused until the next billing cycle. We chose this over an abrupt 404 so visitors don’t see a broken page.
What’s next on the roadmap
Things we’re shipping in the next 4-6 weeks:
- Custom domain support —
reviews.yourbrand.cominstead ofwall.recram.com/your-slug - A/B testing — Two versions of the same wall, automatic winner selection by conversion
- Schema.org markup — Rich review snippets in Google search results
- Multi-language walls — Same wall, different captions per visitor language
- Approval workflow — Reviewer role for marketing teams managing customer-facing walls
- Per-clip CTA — A custom button under each video (“Try this product,” “Read case study”)
Have a request? Reply to this post or email social@recram.com.
FAQ
Do I need to re-upload my videos? No. Showcase pulls directly from the videos already in your Recram account.
Will the embed slow my site down? The wall lazy-loads. First paint is just thumbnails (~30KB total for 6 clips). Videos only load when the visitor plays one. Median Lighthouse impact: 0-2 points.
Can I edit a clip after publishing? Yes. Any edit (trim, caption, title, order) updates everywhere the wall is embedded, within seconds.
What happens to embedded walls if I downgrade my plan? They keep working until the new plan’s view quota is hit. Then thumbnails stay, playback pauses, and you get an upgrade prompt in the dashboard.
Can my team approve walls before they go live? Today, anyone with showcase:write can publish. The approval workflow lands in the next release.
Is the wall accessible? Yes. WCAG 2.1 AA — keyboard navigation, ARIA roles, captions always-available, focus indicators.
Where are the clips served from? Cloudflare R2 → Cloudflare CDN. Sub-100ms cold start in most regions, no egress fees passed to you.
Stop letting your best reviews live in a dashboard.
Visitors who watch a real customer review are 3× more likely to buy than visitors who read one. You already have the videos.
Showcase is in public beta. Included in every Recram plan. Reply to this post or email support@recram.com with feedback — founders read every message and ship weekly.