RecRam transcribes every video and voice answer, then gives each one a summary, keywords and a sentiment label. Turn on AI Analysis to ask every answer your own questions, and let rules tag, flag or email your team.
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Olivia Brown
Video answer · 0:08
Rated 5 of 5 · Would you record a short review?
Transcript
“The vitamin C serum is amazing. Two weeks in, and my skin looks so much brighter.”
Sample answer from a fictional customer in the e-commerce feedback demo, as RecRam analyzed it.
Trusted by forward-thinking teams
AI video analysis is software that turns recorded answers into text you can read, sort and act on. It transcribes each video or voice answer, summarizes it, picks out keywords and labels its sentiment. In RecRam it runs on every video and voice answer as it arrives, and optional AI Analysis answers your own questions about each one.
You read a summary first and press play only when the answer needs it. Each video and voice answer is analyzed on its own; RecRam does not merge all your responses into one summary.
1Every answer
Video and voice answers become a transcript in 110+ languages, with the spoken language detected automatically. Typed answers are kept as written.
2Every answer
Each video and voice answer gets a short summary, 3 to 5 keywords and a sentiment label: positive, negative, neutral or mixed.
3With AI Analysis on
Write a prompt for any question and pick how AI answers it: yes or no, a score, a category, sentiment, keywords or a short text. Add an overall summary of the whole response.
4With AI Analysis on
Rules tag the response, flag it as high priority or email your team when a condition is met, and a webhook can send the results to your own tools.
Six customers answered “How was your order?” by voice or in writing. Every voice and video answer is transcribed and arrives with a summary, keywords and a sentiment label. Typed answers are kept as written; with AI Analysis turned on they get a sentiment and keywords too.
Responses · “How was your order?”
Chloe Dubois
Rated 2 of 5 · What went wrong?
Transcript
“I ordered the foaming cleanser, but you sent me the exfoliating toner instead. I really needed the cleanser.”
Chloe Dubois
Rated 2 of 5 · What went wrong?
Transcript
“I ordered the foaming cleanser, but you sent me the exfoliating toner instead. I really needed the cleanser.”
Sample answers from fictional customers in the e-commerce feedback demo. Every new RecRam account gets this form and these answers to try.
Turn on AI Analysis for a form and write what you want to know about each answer. AI replies in the format you pick, writes an overall summary of the response, and rules act on the result the moment it lands.
Write what you want to learn in a sentence, like “find unhappy customers and what went wrong”. AI drafts the prompts, formats and rules for your form, and you edit anything before saving.
Run the setup on one recent response and see every result first. A test costs 1 credit.
New responses are analyzed as they arrive. Earlier ones can be analyzed in one batch.
Results follow the language of the answer, or one you choose for the whole form.
“How was your order?”Example setup
When a response comes in
Analyze
A prompt and an output format per question
What went wrong?
Video / Voice · 10 credits on video, 5 on voice, 2 typed
What should AI analyze?
Sort the problem the customer describes into one category.
Output format
Damaged item, Wrong item, Late delivery, Courier
Would you record a short review?
Video / Voice · 10 credits on video, 5 on voice, 2 typed
What should AI analyze?
How well would this work as a review on our website?
Output format
1 to 10
How would you rate your experience?
Rating · Off
The star rating is already a clean value. Rules and the overall summary still see it.
Overall summary
One more pass over all of this response’s answers
What should AI analyze?
Text · 3 credits
In one sentence, what should we do for this customer?
Rules
When a condition is met, then
When
Category is “Damaged item”
What went wrong?
Then
Flag
High priority · no credits
When
Custom: “The customer needs a replacement or a refund”
Checked by AI
Then
ops@yourstore.com · 2 credits
When
Score below 7
Would you record a short review?
Then
Tag
Not for the website · no credits
Notify
Webhook · Only when a rule matches
AI results included, signed with your secret
Up to 25 credits per response, as the setup screen estimates it. Only questions the person answered are charged: each customer here takes one branch, so a video answer costs 15.
James rated his order 3 of 5 and said something was wrong. Here is his answer, what RecRam writes on every answer, and what the example setup above adds when it runs.
On every answer
James Wilson
Transcript · What went wrong?
“The moisturizer arrived with a cracked lid, and some of it leaked into the box.”
With the example setupExample
Damaged item
He says the lid arrived cracked and the moisturizer leaked into the box.
Not asked
He took the “Something was wrong” branch, so this question never came up and costs nothing.
Send James a replacement moisturizer and check this batch of lids.
Category is “Damaged item” · Matched
Flagged as high priority
Needs a replacement or a refund · Matched
Email sent to ops@yourstore.com with a link to the response · 2 credits
Review score below 7 · Not matched
No score to check, nothing happens
Webhook sent: a rule matched
15 credits for this response10 + 3 + 2
Each prompt returns one format. On a video answer, AI Analysis gets the recording itself, sound and picture, with the transcript as context; if the video can’t be read, it works from the transcript.
Prompt
Does the customer show the damaged product on camera?
ResultExample
No
He describes the cracked lid and the leak but never holds the jar up to the camera.
James is a fictional customer from the e-commerce feedback demo. His video, transcript, summary, sentiment and keywords are the sample data every new account gets; the AI Analysis results are an example of what this setup returns.
AI Analysis spends AI credits on each response it reads. Every part has a fixed price, and the setup screen shows the estimate per response before you save.
Starter includes 100 AI credits a month and Professional 1,000, shared by every workspace in your company.
See pricing| What AI Analysis does | Credits |
|---|---|
| A question on a video answerAI gets the recording, sound and picture | 10 |
| A question on a voice answer | 5 |
| A question on a typed answerShort or long text | 2 |
| A question on a choice, rating or NPS answerAI isn’t recommended here: the value is already clean | 1 |
| Overall summary of a responseOne per response | 3 |
| A custom rule, checked by AIUp to three per form | 2 |
| Rules on negative answers, scores or categoriesChecked without another AI call | 0 |
| A test run on one responseBefore you save | 1 |
Questions a person never reached, like the other branch of a form, cost nothing.
Every plan includes all of them. Start with video forms and add the rest when you need them.
Ask questions by video and collect video, voice, screen or text answers through one link.
Explore Video FormsTranscripts, summaries, keywords and sentiment on every video and voice answer, plus your own AI questions and rules.
Explore AI AnalysisPut a form on any website as a corner video that opens as a side panel, popup or full page, with triggers you control.
Explore Video MagnetAsync one-to-one video threads. Send a link, they record, you reply in the same thread.
Explore RoomConnect RecRam to the tools you already use: native apps, no-code automation or your own code.
Receive real-time notifications and full API access to build RecRam directly into your own product.
Connect with thousands of apps via Zapier. Trigger actions instantly when a video form is submitted.
Receive RecRam responses with a webhook and route them to any app in a visual Make scenario.
Fair-code workflow automation. Trigger complex logic directly and self-host your data securely.
Native integrations
Connect the account once, then choose per form what each response sends: CRM contacts, support tickets, channel posts, spreadsheet rows or calendar events.
From HR, product and marketing teams who collect their answers on video.
Read all reviews on G2“RecRam has solved my 'How do I leave a video testimonial?' problem. Rather than giving clients a confusing process, I now share a RecRam link... Easy as 1-2-3!”
Evaluates customer satisfaction with adherence to Service Level Agreements and identifies breaches or areas of concern.
5 questions · branching
Collects feedback on the helpfulness and clarity of an onboarding video tutorial.
5 questions · branching
Understands which product features are most used and how satisfied customers are with them.
7 questions
Still have questions? Chat with our team
Start collecting real feedback in video. See what your customers actually think and feel.
