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AI video forms
The video form builder
for AI-analyzed video answers.
Ask each question on video, branch on any answer and share one link. People reply by video, voice or text in any browser, no app, and AI transcribes and summarizes every answer.
No credit card required. 28-day free trial.
Built in RecRam: 8 steps, branching on team size.
Trusted by forward-thinking teams
Video form examples
See finished video forms, then make one yours
Lead qualification, hiring screens, claims and intake forms, each built in RecRam with a video host and branching. Open one, answer it, then start from it in a free account.
Education
Capture prospective students with program interest, study format and start date, plus a short video about their goals
E-commerce
Post-purchase rating that routes happy customers to a video testimonial with sharing consent, and unhappy ones to a fix-it flow
Insurance
First notice of loss with empathy
Video form builder
From one sentence to a branching video form
A video form is a form in which each question can be asked on video, and people answer by video, voice or text in their browser. In RecRam you describe the form, arrange the steps on a canvas and record a host video for each one.
Prompt: A free growth consultation form for our marketing agency. Ask about their business, main goal and monthly budget. Small budgets get our free toolkit; everyone else records a 30-second pitch.
Draft:
- Welcome Page: Free growth consultation
- Multiple Choice: What type of business do you run?
- Multiple Choice: What's your main goal right now?
- Multiple Choice: Monthly marketing budget
- Multiple Choice: Would our free growth toolkit help?
- Recorder: Tell us about your business
- Contact Info: How can we reach you?
- End Page: Talk soon!
The draft shown is the step list of our agency consultation demo form.
23 step types, one canvas
RecRam’s video form builder has 23 step types in seven groups, and any answer can decide which step comes next.
How branching logic worksStructure4
Open, explain, close or send people on.
- Welcome
- Information
- End
- Redirect
Choice4
One-tap answers that can route the form.
- Multiple choice
- Picture choice
- Yes / No
- Dropdown
Recorded answers3
Video, voice, screen or text, plus files and consent.
- Recorder
- File upload
- Legal
Rating2
Stars, or a 0 to 10 score.
- Rating
- NPS
Text2
Typed answers, short or long.
- Short text
- Long text
Contact6
Who they are and how to reach them.
- Contact info
- Phone
- Address
- Website
- Social media
Scheduling2
A date, or a meeting booked with Calendly or Cal.com.
- Date
- Appointment
Respondent experience
Answer it the way your respondents will
An interactive video form is a form in which a person on camera asks each question and the respondent answers by video, voice or text, right in the browser. The form here is live: try it, nothing you record is saved.
Video, voice or text
They pick how to answer each open question.
No app, no account
The form opens in any browser, on a phone or a laptop.
A practice take first
They can rehearse an answer before anything is sent.
Captions on the host video
Each question still reads with the sound off.
Screen recording
When a question needs it, they show their screen instead of describing it.
Share and embed
Share it anywhere
A video form is shared like any web form: as a link, a QR code, or an embed on your website. It opens in any browser, with no app to install.
LauraToday 9:41
Hi Sam, before we start viewing homes, tell me what you are picturing. It takes about three minutes.
share.recram.com/6ad3a4ecaaec78da9510d6ab
Let’s find your next home
share.recram.com
Northfield HomesBuySellNeighborhoodsContact
Find your next home
Answer a few questions and Laura sends homes that fit.
New this week
- 14 Alder Lane3 bed · 2 bath · Maple Grove$485,000
- 207 Cedar Court4 bed · 3 bath · Cedar Park$642,000
- 9 Riverside Walk2 bed · 2 bath · Riverside$398,000
Northfield HomesBuySellNeighborhoodsContact
Homes that fit how you live
Buying, selling and moving in Maple Grove, with an agent who listens first.
New this week
- 14 Alder Lane3 bed · 2 bath · Maple Grove$485,000
- 207 Cedar Court4 bed · 3 bath · Cedar Park$642,000
- 9 Riverside Walk2 bed · 2 bath · Riverside$398,000
Northfield HomesBuySellNeighborhoodsContact
Homes that fit how you live
Buying, selling and moving in Maple Grove, with an agent who listens first.
Tell me what you’re looking forNew this week
- 14 Alder Lane3 bed · 2 bath · Maple Grove$485,000
- 207 Cedar Court4 bed · 3 bath · Cedar Park$642,000
- 9 Riverside Walk2 bed · 2 bath · Riverside$398,000
Send a link
Every published form gets its own link. Paste it into an email, a text or a post, or print it as a QR code for flyers and open-house signs. You choose the image and title people see when the link is shared.
With URL parameters
share.recram.com/6ad3a4ecaaec78da9510d6ab
Pass what you already know, like a name, and the matching field is filled in for them.
The same link is ready as a QR code to download and print. Scan this one with your phone to open the demo.
Embed it on your site
Paste two lines of HTML and the form sits inside your page. Let it size itself, or set a height and width. Works with any website: WordPress, Webflow, Shopify or plain HTML.
Height
Width
Embed code
<div data-recram="https://share.recram.com/6ad3a4ecaaec78da9510d6ab" data-recram-allow="camera,microphone"></div>
<script src="https://cdn.recram.com/recram-embed.js" async></script>Open it as a popup
Turn any button or link on your site into one that opens the form in a popup, so visitors answer without leaving the page they are on.
Popup code
<a href="#" data-recram-open="https://share.recram.com/6ad3a4ecaaec78da9510d6ab" data-recram-allow="camera,microphone">Open Form</a>
<script src="https://cdn.recram.com/recram-embed.js" async></script>Greet visitors with Video Magnet
Video Magnet puts your host video on any website as a chat button, a popup or an inline widget, and opens the form when a visitor taps it.
When it appears
After a delay you choose, at a scroll depth, or on exit intent, with a greeting bubble.
Results
Every question counted. Every answer summarized.
A video form report counts the answers to each choice question and transcribes every video and voice answer in 110+ languages. Each answer gets an AI summary, 3 to 5 keywords and a sentiment label, so you read the numbers first and watch only what matters.
Results for “Sorry to see you go” · 8 sample responses
7of 8
finished the form
1 stopped partway; their answers still count
5of 8
answered out loud
2 on video, 3 by voice, 3 typed
5of 7
said “Yes, email me”
of those who reached the last question
4of 8
read as negative by AI
4 neutral, 0 positive
Question by question
What's the main reason you cancelled?
Choice · 8 answers
- Too expensive2 of 8
Kevin, Mateo
- Missing a feature I need2 of 8
Hannah, Aisha
- Too hard to use2 of 8
Sofia, Yuto
- Switched to another tool2 of 8
Liam, Chloe
Branch: asked only of the 2 who chose “Too expensive”
Which plan would have kept you with us?
Choice · 2 answers
- A cheaper monthly plan1 of 2
Kevin
- A discount on annual billing0 of 2
Nobody
- Pausing instead of cancelling1 of 2
Mateo
Branch: asked only of the 2 who chose “Switched to another tool”
Which tool did you switch to?
Short text · 2 answers
- HubSpotLiam O'Connor
- MailchimpChloe Dubois
Can we reach out if we fix this?
Choice · 7 answers
- Yes, email me5 of 7
Hannah, Kevin, Liam, Mateo, Chloe
- No thanks2 of 7
Sofia, Yuto
One answer, opened
Hannah Weber
Transcript · Anything else we should know?
“Add the integration, and honestly, I'd come back the same week.”
- AI summary
- Customer cancelled due to lack of Salesforce synchronization but is open to returning if it is added.
- Sentiment
- Neutral
- Keywords
- salesforce, integration, winback-potential
- Also chose
- Missing a feature I need
Sample answers from fictional respondents in our SaaS churn demo form. Every new account gets this form and these answers to try.
Sorted as they arrive
Turn on AI Analysis for a form and each new answer is also scored, put in a category, given a yes or no against a question you write, or answered in a short text you ask for. Rules then tag it, flag it, email your team or call a webhook.
How AI analysis worksYours to take anywhere
Export every response to CSV, or send each new answer, with its transcript and AI summary, to a Google Sheet as a new row.
See integrationsReviews on G2
Rated 4.6 out of 5 on G2
From HR, product and marketing teams who collect their answers on video.
Read all reviews on G2“RecRam has solved my 'How do I leave a video testimonial?' problem. Rather than giving clients a confusing process, I now share a RecRam link... Easy as 1-2-3!”
Use cases
Built for every team
Every team sends a different form. These are the screens their respondents see.
Recruitment & HR
Screen candidates without scheduling calls.
Candidates answer on their own time, and AI transcribes and scores every answer against your criteria.
See how it worksSales & RevOps
Warmer, higher quality leads.
Visitors say what they need on video and book the call in the same form.
See how it worksProduct & UX
See the human face behind the data.
Users show the bug on screen, or react to a new feature on camera.
See how it worksCustomer Success (CX)
The trust-building power of video.
Customers show the problem, and AI flags unhappy answers the moment they arrive.
See how it works
One subscription
Five products, one bill
Every plan includes all of them. Start with video forms and add the rest when you need them.
Video Forms
Ask questions by video and collect video, voice, screen or text answers through one link.
Explore Video FormsAI Analysis
Transcripts, summaries, keywords and sentiment on every answer, plus your own AI questions and rules.
Explore AI AnalysisVideo Magnet
Put a form on any website as a popup, chat button or inline widget, with triggers you control.
Explore Video MagnetRoom
Async one-to-one video threads. Send a link, they record, you reply in the same thread.
Explore RoomIntegrations
Works with the tools you already use
Connect RecRam to the tools you already use: native apps, no-code automation or your own code.
Webhooks & API
Receive real-time notifications and full API access to build RecRam directly into your own product.
Zapier
Connect with thousands of apps via Zapier. Trigger actions instantly when a video form is submitted.
Make
Receive RecRam responses with a webhook and route them to any app in a visual Make scenario.
n8n
Fair-code workflow automation. Trigger complex logic directly and self-host your data securely.
Native integrations
HubSpot, Zendesk, Slack, Google Sheets, Google Calendar, plus GTM, GA4 & Meta Pixel
Connect the account once, then choose per form what each response sends: CRM contacts, support tickets, channel posts, spreadsheet rows or calendar events.
Teams
Work on forms as a team
Scales from solo use to enterprise teams.
Workspaces
Organize forms by department, project, or client. Everything tidy, everything in place.
Access Control
Decide who can create, edit or view results with role-based access.
Team Collaboration
Multiple team members work on the same forms. Results visible to everyone who needs them.
Ready-made templates
Browse all templates Start in under 2 minutes
Customer Satisfaction with Service Level Agreement (SLA)
Evaluates customer satisfaction with adherence to Service Level Agreements and identifies breaches or areas of concern.
5 questions · branching
User Onboarding Video Feedback
Collects feedback on the helpfulness and clarity of an onboarding video tutorial.
5 questions · branching
Product Feature Usage & Satisfaction
Understands which product features are most used and how satisfied customers are with them.
7 questions
Video form FAQ
No. Video forms work directly in all browsers (mobile and desktop). Respondents don't download or register for anything, and they can play back their answer and record again before they submit.
Still have questions? Chat with our team
Ready to transform feedback?
They Won't Type It.
But They'll Show It.
Start collecting real feedback in video. See what your customers actually think and feel.