All Use Cases
Customer Support

Customer Satisfaction (CSAT)

Add a video response option after the rating. Customers who rate low explain why on camera — AI detects frustration patterns.

10x more context than NPS alone

Video explanation after rating reveals the "why" behind the number

Video FormsVideo Forms
AI Analysis
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Sound familiar?

Your NPS is 42. Is that good? Bad? You have no idea what's behind the number.
Conditional logic: NPS < 7 → "why?" video; NPS 9+ → testimonial
Zapier auto-triggers after support ticket resolved
AI sentiment analysis by agent, team, issue type
Same form creates both complaints AND testimonials

Step-by-Step Guide

How does it work?

01
DesignVideo FormsVideo Forms

Add video follow-up to CSAT

Create a form that starts with a standard NPS/CSAT rating, then uses conditional logic: score 1-6 triggers "Tell us what went wrong (video)", score 9-10 triggers "What do you love most? (video testimonial)".

Pro Tip

Use conditional logic so happy customers become testimonial sources and unhappy customers get heard — same form, different paths.

02
AutomateIntegrations

Trigger after support resolution

When a support ticket is marked "resolved" in your helpdesk, Zapier automatically sends the CSAT video form. Customer provides a rating + video explanation while the experience is fresh.

03
InsightsAI Analysis

AI reveals what numbers can't

AI transcribes video responses and runs sentiment analysis. "Customers who gave 5/10 consistently mention slow response times" — now you know exactly what to fix. Track sentiment by agent, team, or issue type.

Connect with your existing tools

Automatically route responses to your CRM, project management, and communication tools.

Zapier5,000+ app automations
WebhookHTTP event notifications
MakeVisual workflow builder
EmailAuto-notify on submission
APIRESTful API access

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