For marketing teams

Customer video for marketing teams. Social proof, recorded by your buyers.

Ask every buyer how it went, invite the happy ones to record a short review and ask permission to share it. Approved clips go on a branded wall you embed anywhere.

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Trusted by forward-thinking teams

Bilisim Vadisi
Connivo
Cowealthy
Humon
Mobidictum
Novocycle
Saykal
Sigorta Hizli Teklif
Vaga
Bilisim Vadisi
Connivo
Cowealthy
Humon
Mobidictum
Novocycle
Saykal
Sigorta Hizli Teklif
Vaga
Definition

What is video social proof?

Video social proof is customer testimonials, reviews and stories published as short clips of real customers speaking, instead of text quotes. Viewers see the face and hear the voice, which makes the claim harder to dismiss. Getting it means asking at the right moment, recording consent to share, and publishing the best clips where buyers decide.

RecRam handles all three: a video form asks after the purchase, a consent question records permission with the answer, and a Showcase wall publishes the approved clips on any page with one line of code.

Comparing tools rather than planning a campaign? See RecRam’s video testimonial software

The review form

A post-purchase form that sorts reviews from problems

Priya, a founder of a skincare brand, thanks each buyer on video and asks for a rating. Buyers whose order arrived fine are invited to record a review; anyone with a problem goes straight to a fix-it question.

Every question and sample answer

Watch mode: nothing you record is saved.

  1. 01

    Welcome

    How was your order?

    “Hi! I'm Priya, one of the founders. Thank you so much for your order.”

  2. 02

    Star rating

    How would you rate your experience?

    “How would you rate your experience with us, from one to five stars?”

    A one-tap rating gets everyone started before the open question.

  3. 03

    Choice

    Did your products arrive in perfect condition?

    “Did everything arrive in perfect condition?”

    Yes, all perfect · Something was wrong

    • “Yes, all perfect” goes to Would you record a short review?
    • “Something was wrong” goes to What went wrong?

    The fork: a review request for happy buyers, a fix-it question for everyone else. Nobody with a broken lid is asked for a testimonial.

  4. 04

    Recorded answer · Video, voice or text

    What went wrong?

    “Oh no, I'm so sorry. Tell me what happened, and we'll make it right.”

    Problems reach the team as a recording they can act on the same day.

  5. 05

    Recorded answer · Video, voice or text

    Would you record a short review?

    “That makes my day! Would you record a quick review of your favorite product?”

    Asking about a favourite product gets specific, quotable answers instead of “great service”.

  6. 06

    Choice

    Can we share your review on our website?

    “Can we share your review on our website and social media?”

    Yes, share it · Keep it private

    Permission is stored with the answer, so you know which clips you may publish.

  7. 07

    Contact details

    Your details

    “Last step, leave your details so we can say thank you properly.”

  8. 08

    End screen

    Thank you!

    “Thank you! There's a little thank-you gift on its way to your inbox.”

What comes back

Eight buyers: reviews to publish, problems to fix

Each answer comes with a transcript, an AI summary, keywords and a sentiment label, so you see at a glance which recordings are reviews and which are complaints.

Responses

8

7 finished every step

Sentiment labels

  • Positive4
  • Negative3
  • Neutral1

How they chose to answer

Video answer2
Voice answer3
Typed answer3

Permission to share the review

Yes, share it3
Keep it private1

4 answered this step

Voice answer · Would you record a short review?

Mateo Garcia

“Um, I just wanted to say the daily SPF is incredible. It blends right in with no white cast at all, even on my beard.”
AI summary
Loves the daily SPF because it blends easily with no white cast.
Keywords
sunscreen, no white cast, texture
Sentiment
Positive
Team score
5 / 5

Typed answer · Would you record a short review?

Liam O'Connor

“I bought the starter kit for my wife and she absolutely loves it. The packaging was beautiful and it made a great gift.”
AI summary
Bought the starter kit as a gift and his wife loves the beautiful packaging and products.
Keywords
gift, starter kit, packaging
Sentiment
Positive
Team score
5 / 5

Voice answer · What went wrong?

Chloe Dubois

“I ordered the foaming cleanser, but you sent me the exfoliating toner instead. I really needed the cleanser.”
AI summary
Customer received the wrong item in their order.
Keywords
wrong item, fulfillment, error
Sentiment
Negative
Team score
Not scored

Counted from the 8 fictional sample responses in this demo. AI labels each response on its own; the totals are a plain count.

The unhappy path

A damaged order, sorted out in one thread

James’s moisturizer arrived with a cracked lid. Daniel flags it to Priya in a comment, Priya writes to James in a Room, and he replies from the link.

James Wilson · Video answer · What went wrong?

“The moisturizer arrived with a cracked lid, and some of it leaked into the box.”

Team comments

Only your team sees these.

  • Daniel Kim · 30 min later

    @Priya can we send a replacement ASAP? The warehouse had a bad batch of lids.

  • Priya Shah · 45 min later

    On it, Daniel. Reaching out to him now.

Room conversation

The respondent replies from the browser, no account.

  • Priya Shah · 1 h later

    Hi James, so sorry about the leak! We are shipping a free replacement today.

  • James Wilson · 2 h later

    Thanks Priya, appreciate the quick fix.

  • Priya Shah · 2 h later

    You're very welcome! It should arrive by Thursday.

Sample comments and messages from the demo data every new RecRam account starts with. The people are fictional.

RecRam products

The products a marketing team uses

Collect on your own pages, curate in one place, publish where buyers decide.

Collecting stories

Video Forms

Send a branded review form by email or after checkout. Buyers record in the browser, with no app, and branching keeps complaints out of your testimonial pile.

Explore Video Forms

Asking on your own site

Video Magnet

A video bubble with your face on it, on the pages you pick. It opens the review form in a side panel or popup, so customers answer without leaving the page.

Explore Video Magnet

Publishing the best clips

Showcase

Curate clips into a wall as a grid or a carousel, with AI-suggested titles, trims and covers. Embed it with one line, and see views, plays and CTA clicks.

Explore Showcase
Reviews on G2

Rated 4.6 out of 5 on G2

From HR, product and marketing teams who collect their answers on video.

Read all reviews on G2
“RecRam has solved my 'How do I leave a video testimonial?' problem. Rather than giving clients a confusing process, I now share a RecRam link... Easy as 1-2-3!”
Aaron D.Founder and Owner, Small-Business · G2 review

Marketing FAQ

Video social proof is customer testimonials, case studies or reviews delivered as short video clips instead of text quotes. Viewers see and hear a real customer, which is more credible. RecRam collects them with a video form or Video Magnet and publishes them with a Showcase wall.

Still have questions? Chat with our team

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They Won't Type It.
But They'll Show It.

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