Collect video testimonials without the back-and-forth
Share one link and customers record a testimonial in their browser. AI suggests titles and trims, and Showcase publishes the best clips on your site.
No credit card required. 28-day free trial.
Trusted by forward-thinking teams
What is video testimonial collection?
Video testimonial collection is asking customers to record a short review on camera through one link, with a few prompts to guide the story. They record in the browser and can try again before sending. Each answer is transcribed, and Showcase suggests a title and trim for each clip and publishes the ones you approve as a wall on your site.
You know your customers love you, but getting them to record a testimonial feels like pulling teeth.
- Guided video form with structured prompts
- Video Magnet widget on thank-you & post-purchase pages
- Zapier: send the ask after NPS 9 or 10
- Publish testimonials on your site with Showcase
How it works, step by step
Send a RecRam video form with guided prompts. Customers record in 2 minutes. Or embed Video Magnet on your thank-you page to capture the moment.
No credit card required. 28-day free trial.
Create
Step 1: Build a guided testimonial form
Create a 3-question video form: 1) What problem did you have before? 2) How does RecRam solve it? 3) What would you tell someone considering it? Guided prompts produce structured, usable testimonials.
- Structure the 3 questions for a story arc: problem → solution → result. This mirrors the prospect's decision journey and makes testimonials more persuasive than open-ended praise.
- Record a personal intro video at the top of the form: "Hi [Name], it's [Founder]. Your experience with [specific outcome] would really help other [role] understand what's possible." A personal ask feels like a favor between people, not a survey.
Capture
Step 2: Embed Video Magnet on key pages
Place a Video Magnet widget on your thank-you page, post-purchase confirmation, and NPS follow-up. Happy customers record spontaneous testimonials at the moment they feel most positive.
- Thank-you page is peak satisfaction: the customer just completed a purchase or signed up. Catching them here with a video ask gets responses that email requests sent days later can't match.
- Use page targeting to show the Magnet widget only on order confirmation pages. Your happiest buyers produce your most compelling testimonials.
Automate
Step 3: Trigger after positive NPS
When a customer gives NPS 9 or 10, Zapier automatically sends them a testimonial request form. Strike while they're happy, within 24 hours of a positive experience.
- Zapier trigger: NPS score of 9 or 10 → short delay → send the testimonial form link with the customer's name in the subject: "Hey [Name], could you share a quick video?"
- Timing is critical: testimonials requested soon after a positive experience tend to be warmer and more specific than those requested a week later. Strike while the goodwill is fresh.
Publish
Step 4: Embed on your website
Use Showcase to display collected video testimonials as a wall on your landing pages, pricing page, and homepage. Real faces, real voices: social proof that text reviews can't match.
- Embed a Showcase wall on your pricing page, where visitors decide whether to trust you.
- Group testimonials by buyer persona with separate Showcase walls: recruitment testimonials on recruitment pages, sales testimonials on sales pages. Relevant social proof lands harder.
What to ask
The questions below come from "How was your order?", a ready-made demo form every new account gets. Answer it yourself to see the respondent side, then make it yours.
In the demo: How was your order?
1 · Rating
How would you rate your experience?
“How would you rate your experience with us, from one to five stars?”
2 · Multiple choice
Did your products arrive in perfect condition?
“Did everything arrive in perfect condition?”
Yes, all perfect · Something was wrong
- If “Yes, all perfect” Would you record a short review?
- If “Something was wrong” What went wrong?
3 · Video, voice or text answer
What went wrong?
“Oh no, I'm so sorry. Tell me what happened, and we'll make it right.”
4 · Video, voice or text answer
Would you record a short review?
“That makes my day! Would you record a quick review of your favorite product?”
5 · Multiple choice
Can we share your review on our website?
“Can we share your review on our website and social media?”
Yes, share it · Keep it private
Questions for this use case
ExampleWhat problem were you trying to solve before you found us?
What changed after you started using it?
What would you tell someone who is considering it?
Is there a moment you knew it was working?
What you get back
Every video and voice answer arrives transcribed, with a one-line summary, 3 to 5 keywords and a sentiment label. This is one real response from the demo, as your team sees it.
Transcript · Would you record a short review?
“The vitamin C serum is amazing. Two weeks in, and my skin looks so much brighter.”
Olivia Brown · video answer
- AI summary
- Highly satisfied with the Vitamin C serum results after two weeks of use.
- Sentiment
- Positive
- Keywords
- testimonial, serum, results
- Also answered
- How would you rate your experience? 5 of 5
- Did your products arrive in perfect condition? Yes, all perfect
- Can we share your review on our website? Yes, share it
- Team comments
Alex Morgan Great testimonial! Let's get this on the homepage.
Fictional sample respondent and team from the "How was your order?" demo form. Every new RecRam account starts with these sample answers.
Want every answer checked against your own criteria?
Turn on AI Analysis for the form and each answer is also asked your own question: yes or no, a score, a category from your list, sentiment, keywords or a short text. Rules tag or flag the answers that match and email the people you choose.
The RecRam pieces behind it
Everything here is in the same subscription. Integrations send each response on to the tools your team already uses.
Products
- Video FormsThe form itself: a host asks each question on video, people answer by video, voice, screen or text.
- Video MagnetA video bubble on your site that opens the form as a side panel, popup or full page.
- Video ShowcasePublish approved clips as a grid or carousel wall on any page.
Rated 4.6 out of 5 on G2
From HR, product and marketing teams who collect their answers on video.
Read all reviews on G2“RecRam has solved my 'How do I leave a video testimonial?' problem. Rather than giving clients a confusing process, I now share a RecRam link... Easy as 1-2-3!”
Video testimonial collection FAQ
Still have questions? Chat with our team
They won't type it.
But they'll show it.
Start collecting real feedback in video. See what your customers actually think and feel.
