Since our October update we have been working on one thing above all: making sure every person who fills in your form is counted, even when they leave the moment they finish. This update brings responses that count on submit, a new thank-you page with an optional redirect, more control over redirects, a step-by-step drop-off funnel, Recorder for every plan, and usage limits you can see coming.
Here is everything in this update:
- Responses count on submit: Sheets, CRM, e-mail and your Meta Lead fire when someone answers the last question, even if they close the page right after.
- A new thank-you page: a cleaner design, and an optional countdown that takes people to your website.
- More control over redirects: decide whether a Redirect counts as a response and as a Meta Lead.
- Drop-off funnel: see how many people reach each step, on the overview and right on the form flow.
- Recorder for everyone: Capture is now Recorder, on every plan, with a website button and personal links.
- Usage you can see coming: notices at 80% and 100%, and nobody gets cut off halfway through a form.
- Smaller improvements: add a response yourself, a microphone check, a per-form AI switch, richer Zapier and HubSpot data and a simpler menu.
Responses count the moment they are sent
Many of you run ads that send people to a RecRam form and then on to your own website. Until now, a response only counted once the visitor reached the last screen of the form. If someone filled in their details and was redirected straight away, the Google Sheets row and the Meta Lead could be lost.
Since 13 November, the response is completed as soon as the visitor answers the last question that collects something. Your Google Sheet, CRM, e-mail notifications and webhooks get it right then, and Meta gets the Lead. The screens that come after it, such as an information page, a thank-you page or a redirect, are now optional for the visitor. If they close the page there, you still have them.
- Visitors see a short “Sending… Sent” moment in your form’s colour, so they know their answers arrived.
- If a question is still ahead on any branch of your form, nothing changes: the response completes after that question.
- A Redirect, also one that opens a new tab, now counts the response too. If a phone blocks the new tab, the visitor gets a Continue button instead of a dead end.
A new thank-you page
We redesigned the thank-you page. It is centred, with a check mark in your form’s colour (or your logo, if you added one), a larger title and a button in your form’s colour.
It can also take people to your website on its own. In the builder, open the thank-you step and choose what happens after the thank-you: Nothing, Show a button or Take them there automatically. With the last one, visitors see a short countdown of 3, 5 or 10 seconds, and they can go right away or stay. Inside an embedded form, we never leave the page on our own; visitors get a button instead.
The link box explains what it is for, turns a short address such as yourclinic.com/next-steps into the full https address, warns you when something is not a web address, and shows exactly where people will go, with a Test link. The builder preview now shows the page exactly as visitors see it.
More control over redirects
A Redirect step sends people straight to a web page. Since 14 November, its settings sit in the side panel: the link, Same tab or New tab, and two switches.
- Send the response: on by default. Turn it off for a branch where the response should not reach your Sheet, CRM or webhooks at all.
- Report as a Meta Lead: on by default. Turn it off for people you turn away, for example a “not a fit” branch. Their answers still reach your Sheet, but Meta does not count them as Leads, in the browser or from our server, so your ads keep learning from the people you want.
Forms you already have keep working exactly as before, because both switches start on.
See where visitors drop off
The form overview now has a step-by-step funnel (7 November). It shows how many people saw the form, how many finished, and how many reached each step on the way. The step where most people leave is marked in red, so you know where to start.
You see the same numbers on the form itself: open a form in the builder and click Visitors at the top. Every step and every branch shows how many people reached it and how many went on. Counting started on 7 November, so the numbers grow as new visitors come in.
Capture is now Recorder, and open to everyone
Capture has a new name, Recorder, and since 25 October every plan can use it. Recorder collects videos from anyone, outside of a form, in two ways:
- A button on your website. Add one snippet and visitors can record a video from any page, for example your help page.
- A personal link. Send one person, such as a customer or a teammate, a link that is only for them.
Recorder videos arrive with a transcript and an AI summary, like your form responses. Respondents now see a live microphone meter while they record, and get a warning if the recording has no sound.
Usage you can see coming
You now know when you are getting close to your plan’s limits, before anything stops (27 and 28 October):
- A notice in the bell and an e-mail to the account owner at 80% and at 100%.
- Usage bars show the date your count resets.
- When a limit is full, you see how many visitors were turned away, and new visitors see a short, friendly closed screen instead of an error.
- People who already started a form can always finish it.
- Add-on packs start working right after you buy them.
Smaller improvements
- Add a response yourself (31 October). Got a video by e-mail or WhatsApp? Upload it as a response from the dashboard, or replace the video of an existing response. The transcript and AI summary are created as usual.
- Recordings you can rely on (31 October). Recordings without sound are labelled in your responses, stuck transcripts finish on their own, and WebM downloads come as copies that open in any video editor.
- Choose where AI is used (7 November). A switch on each form turns AI transcripts and summaries on or off. Respondents see a short AI note, with a “How AI is used” link, only on forms that use AI.
- Richer Zapier and HubSpot data. Zapier 2.5 sends the video link, transcript and AI summary with every record, finds Recorder videos by e-mail, and misses fewer events (25 October). HubSpot notes include the AI summary and follow your “Sync contacts” setting (29 October). Trials can now use integrations, API keys and webhooks.
- A simpler menu (25 October). One Forms menu, Settings with its own sidebar, product news in the bell under Updates, and a template gallery.
- A clearer Share tab (27 October). Your link preview shows a real screenshot of your form.
- Highlight the Start button (13 November). On the Welcome step, turn on Highlight button for a soft glow in your form’s colour that draws the eye to the first step.
Where to find everything
- Thank-you page and Redirect settings: in the form builder, on the step itself.
- Drop-off funnel: on the form’s Overview, or Visitors at the top of the builder.
- Recorder: in the sidebar.
- Usage: Settings, then Plan & billing.
- What’s new: the bell, under Updates.
Everything above is live now in app.recram.com. If something does not work the way you expect, or there is something you would like us to build next, just reply to any of our emails or write to us through our contact page. We read every message.
Nebi Kara, founder of RecRam
