SmartSurvey
RecRamSmartSurvey collects text and choice answers, and respondents can only upload a video file. With RecRam they record screen, camera or voice right in the form, with no account, and every recording is transcribed, summarised and sentiment-labelled. From $29/mo after a 28-day free trial.
Each point is set against what SmartSurvey's own pricing page and help articles say, so you can check it yourself.
In-browser
Respondents record video, voice or their screen inside the form, play it back and re-record before submitting. No account and no app.
SmartSurvey: SmartSurvey's File Upload question accepts MOV, MP4 and MP3 files. Recording in the browser isn't described in its help articles.
Every recording
Every recording is transcribed in 110+ languages and gets a summary, keywords and a sentiment label. AI rules can tag, flag or email you when an answer matches.
SmartSurvey: Sentiment analysis and word clouds for text answers start on Advanced (£70/mo billed annually). Thematic analysis is on Scale.
$29/mo
RecRam branding is removed on every paid plan, Starter included.
SmartSurvey: Hiding the "Powered by SmartSurvey" footer is listed on Scale, which is priced on enquiry.
Every plan
HubSpot, Zendesk, Slack, Google Sheets, Zapier, n8n, Make, signed webhooks and a REST API, all on Starter.
SmartSurvey: API, webhooks, Zapier and Slack are listed from Growth, at £100 per user/month billed annually (£125 monthly).
1:1
Room is async 1:1 video: send a link, they record, you reply in the same thread. Recipients need no account.
SmartSurvey: 1:1 video follow-up isn't listed on SmartSurvey's pricing page.
SmartSurvey figures from smartsurvey.co.uk/pricing and the SmartSurvey Knowledge Base, checked October 9, 2026 (GBP, excluding VAT). RecRam figures from recram.com/pricing (USD).
RecRam wins on 9 exclusive features
SmartSurvey plans and features last verified on October 9, 2026 against smartsurvey.co.uk/pricing and the SmartSurvey Knowledge Base (File Upload). SmartSurvey prices are in GBP and exclude VAT; RecRam prices are in USD. "Not listed" means the feature does not appear on SmartSurvey's pricing page or in the help articles we checked. Competitor pricing changes often, so check the current page before you buy.
SmartSurveyText, choice and rating questions. Respondents can upload MOV, MP4 or MP3 files through a File Upload question; recording in the survey isn't described.
RecRamVideo, voice and screen answers recorded in the browser
Any question can take a video, voice, screen or text answer, up to 10 minutes. Respondents play it back and re-record before submitting, with no account.
SmartSurveySentiment analysis, text analysis and word clouds on Advanced; thematic analysis and auto-translated responses on Scale.
RecRamEvery recording transcribed, summarised and sentiment-labelled
Speech-to-text in 110+ languages, a summary, keywords and a sentiment label on every recording. Opt-in AI Analysis scores each answer and runs rules that tag, flag or email.
SmartSurveyFree Basic plan (100 responses a month, 15 questions per survey). Advanced is £70/mo billed annually or £90 monthly; Growth £100 per user/month annually; Scale on enquiry. Prices exclude VAT.
RecRam$29/mo after a 28-day trial
No free plan, but a 28-day trial with no card. Starter $29/mo ($26 yearly), Professional $99/mo ($79 yearly). Extra responses, recordings and seats are sold à la carte.
SmartSurveyAdvanced includes 2,000 responses a month (30,000 a year billed annually) and 6,000 email invites; Growth 4,000 responses a month.
RecRamFewer responses on the entry plan
Starter includes 250 form responses and 100 recordings a month; Professional 1,000 and 250. Another 500 form responses cost $10/mo.
SmartSurveyAdvanced question types, piping, carry-forward, randomisation, scoring, quotas, cross-tabulation, SPSS export, and an email tool for invitations and reminders.
RecRamBranching and prefill, without survey-research extras
AND/OR conditional logic with fallback paths, hidden fields, prefill, NPS, rating and choice questions. RecRam doesn't offer quotas, cross-tabs, SPSS export, or invitation and reminder emails.
SmartSurveyISO 27001, Cyber Essentials Plus, NHS DSPT, WCAG 2.2 AA accessible surveys and GDPR on every plan, including Free; HIPAA and SSO on Scale.
RecRamGDPR and CCPA, without public-sector certifications
GDPR and CCPA compliant, with EU-based storage and DPAs on request. Public-sector and NHS buyers who need ISO 27001 or NHS DSPT should stay with SmartSurvey.
SmartSurveyYour own logo and theme from Advanced. Hiding the "Powered by SmartSurvey" footer is on Scale; full white labelling is an add-on.
RecRamYour brand, not ours, from $29/mo
RecRam branding is removed on every paid plan, from Starter at $29/mo.
SmartSurveyAPI, webhooks, Zapier and Slack are listed from Growth (£100 per user/month annually). Salesforce is an add-on; HubSpot and Microsoft Dynamics are on Scale.
RecRamAutomation from the entry plan
Native HubSpot, Zendesk, Slack, Google Sheets and Google Calendar, plus Zapier, n8n, Make, webhooks and a REST API on Starter.
SmartSurveyEmbedded surveys and survey pop-ups from Advanced; website exit surveys on Scale.
RecRamA popup or widget that can take a recording
Video Magnet: popup, chat button or inline widget with time-on-page, scroll and exit-intent triggers and page and device targeting. The answer can be a recording.
Choose SmartSurvey
UK public-sector, healthcare and research teams running large structured surveys, where compliance, accessibility and statistical reporting matter most.
Choose RecRam
Text boxes aren't telling you why. You want people to record their screen, camera or voice in the form, with a transcript, summary and sentiment on each answer, plus your own branding and an API, from $29/mo.
Where SmartSurvey is the better fit
Prices and features change. Check ours and theirs before you decide.
Trusted by forward-thinking teams
What the subscription covers
Most teams assemble this stack from separate tools. Every line below is on the Starter plan, not an enterprise tier, not an add-on.
Ask questions, collect video, audio, or text answers through one shared link.
Embed those forms on any site as a popup, chat button, or inline widget.
Async 1:1 video messaging: send a link, they record, you reply in the same thread.
Publish approved responses as a branded testimonial wall anywhere.
AI, on every plan
Integrations, on every plan
Subscriptions required
4 products and 17 features on the entry plan, AI and integrations included, billed as one.
$26/mo billed annually
If SmartSurvey covers everything you need on its own, the extra products here are not worth paying for. That is a real answer, and it is in the verdict above. This section matters when you were about to buy a second tool. See the full plan limits.
Verified reviews from real users on G2.
“RecRam completely transformed our video feedback process. Widget integration took minutes.”
“Greatly needed and right on time! Easy to use, smart, and practical tool.”
“RecRam has really helped us sync customer data and analyze them for personalized targeting.”
Core capabilities that come built-in with RecRam.
One-click HD video recording right from the browser. No app download needed.
Full screen, tab, or window recording. Show issues in context.
Audio-only responses supported. No camera pressure for respondents.
Auto transcription, sentiment analysis, and theme extraction. Included on all plans.
Your logo and colors on every form. RecRam branding removed on all paid plans.
Speech-to-text in 110+ languages, so every response is searchable. Ready for global teams.
Room, Video Forms, and Magnet: the unified solution competitors can't match.
1:1 async video messaging. Build personal connections. Recipients reply without an account.
ExploreInteractive video surveys. Conditional logic, screen recording, and AI analysis built in.
ExploreEmbeddable video widget for your website. Integrate with a single line of code.
ExploreConnect RecRam with your existing tools. 5-minute integration, no technical expertise required.
Receive real-time notifications and full API access to build RecRam directly into your own product.
Connect with thousands of apps via Zapier. Trigger actions instantly when a video form is submitted.
Receive RecRam responses with a webhook and route them to any app in a visual Make scenario.
Fair-code workflow automation. Trigger complex logic directly and self-host your data securely.
Native integrations
Connect the account once, then choose per form what each response sends: CRM contacts, support tickets, channel posts, spreadsheet rows or calendar events.
There is no automatic import, so move one survey at a time, starting with the one where open-text answers tell you least.
Download your raw data as XLSX or CSV, and your summary reports, before you change anything.
Recreate the questions and branching, then turn the open-text questions that matter into recorder questions: video, voice, screen or text, the respondent's choice.
Replace shared survey links with the new form link, and SmartSurvey pop-ups or embeds on your site with a Video Magnet popup, chat button or inline widget.
Point Zapier, Slack or your CRM at RecRam. HubSpot, Zendesk, Google Sheets, webhooks and the REST API are on every RecRam plan.
If you run high-volume questionnaires with quotas, cross-tabs or SPSS export, keep those in SmartSurvey and use RecRam for the recorded follow-up.
Switch from SmartSurvey to RecRam
Rebuild one survey as a RecRam form with recorded questions, and read the transcript, summary and sentiment of every answer. 28-day free trial, no credit card required.
No credit card · Live in minutes · GDPR compliant
Common questions about switching from SmartSurvey to RecRam.
Still have questions? Chat with our team