Pricing research

Gather customer insights to refine pricing and understand upgrade barriers for your product.

Hosted by Theo · 8 questions

Every question in this template

Theo asks each of these questions on video, in this order.

01
Which plan are you on?
Multiple choice
Theo says: “First, which plan are you on right now?”
Free plan · Monthly plan · Annual plan
02
What would you miss most?
Video, voice or text answer
Theo says: “If Ledgerly disappeared tomorrow, what would you miss the most?”
03
How fair does our price feel?
Star rating
Theo says: “How fair does our current price feel for what you get?”
04
Which way of paying would suit you best?
Multiple choice
Theo says: “Which way of paying would feel best for you?”
A flat monthly fee · Pay per invoice sent · Annual plan with a discount · Price based on my revenue
05
At what monthly price would we feel too expensive?
Short answer
Theo says: “At what monthly price would we start to feel too expensive?”
06
Follow-up interview
Consent
Theo says: “We may invite you to a paid follow-up chat. Is that okay?”
07
Your email for the gift card
Short answer
Theo says: “Leave your email, and I'll send your thank-you gift card.”
08
What's stopping you from upgrading?
Video, voice or text answer
Theo says: “What's stopping you from upgrading to a paid plan?”