All Use Cases
Product & UX Research

Beta Feedback Loops

Send video feedback forms triggered at key milestones inside your product. Video responses have 3x higher completion — and AI analyzes every response automatically.

3x higher feedback completion

Video form vs text-only feedback forms

Video FormsVideo Forms
AI Analysis
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Sound familiar?

You launched a beta with 200 users. 15 filled the feedback form. You're making product decisions based on 7.5% of your testers.
Video + voice + screen recording in forms
Webhook triggers forms at product milestones
AI Config: evaluate specific beta goals
Partial submissions save incomplete feedback

Step-by-Step Guide

How does it work?

01
BuildVideo FormsVideo Forms

Create milestone-based forms

Build a video form for each beta milestone: first login, first project created, first export. Each form asks about that specific experience — not a generic "how was it?"

Start each form with a PM intro video: "Hey! You just created your first project. I'd love to hear what worked and what confused you — record a quick video"

Use video-record elements for open-ended feedback + Rating elements for quick quantitative data (satisfaction 1-5)

Conditional logic: if satisfaction rating < 3, show follow-up video question "What specifically frustrated you?" — dig deeper on pain points

Enable partial submissions: even if a tester answers 2 of 4 questions and leaves, that feedback is saved and visible

02
AI ConfigAI Analysis

Configure beta-specific analysis

Set up AI Config to evaluate feedback against your specific beta goals — not generic sentiment, but structured evaluation of what you actually shipped.

AI Config criteria: "Evaluate usability of the new dashboard, identify confusion points in the onboarding flow, assess overall satisfaction with beta features"

Emotion detection across responses: excited testers → feature is a hit; frustrated testers → needs more work before launch

Keyword extraction groups feedback by theme: "navigation", "performance", "confusing" — patterns emerge across 100+ responses

03
TriggerIntegrations

Auto-send at the right moment

Use webhooks from your product to trigger the right feedback form at the right milestone. The form arrives at the moment of truth — not 2 weeks later via a batch email.

Product event: "user completed first project" → webhook auto-sends the milestone feedback form to that user's email

Email notification to your PM when a response is submitted — review feedback same day, not next sprint

UTM parameters track which beta cohort, feature flag, and version each response belongs to

Pro Tip

Timing matters: feedback collected within 5 minutes of the experience is 10x more specific than feedback collected days later. Webhook triggers ensure perfect timing.

04
AnalyzeAI Analysis

Data-driven launch decision

AI-generated summaries and sentiment scores across all beta testers give you a clear picture: are we ready to launch, or do we need another iteration?

Time-stamped transcripts: click to jump to the exact moment a tester got confused — watch the 10-second clip, not the 5-minute recording

Sentiment trend across milestones: "Day 1 satisfaction is 80% but drops to 40% by Day 7" → onboarding needs work

Tag responses by tester segment: power users vs new users, mobile vs desktop — different segments may have very different experiences

Connect with your existing tools

Automatically route responses to your CRM, project management, and communication tools.

Zapier5,000+ app automations
WebhookHTTP event notifications
MakeVisual workflow builder
EmailAuto-notify on submission
APIRESTful API access

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